After identifying your target audience we create a strategic approach to gain their attention, build interest and create buzz. It is essential to know where your target audience is socializing on the web in order to successfully engage them on their own terms. We need to go to their communities, participate and add value to those communities in order to spark the initial interest and conversation. By being an active member of their online community you are gaining their trust; the key to building a strong relationship between brand and consumer.